Issues and opportunities for tourism SME Businesses

𝗧𝗼𝗽𝗶𝗰: 𝗜𝘀𝘀𝘂𝗲𝘀 𝗮𝗻𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗦𝗠𝗘 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀
How is Big Data Changing Business Models?

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 workshop 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
In today’s data-driven world, SME tourism businesses must rethink how they create, deliver, and capture value. Big Data is no longer a luxury—it’s a tool for competitive edge and innovation.

This session will uncover:
– Key challenges faced by tourism SMEs in the digital age
– How Big Data is driving business model transformation
– Opportunities for sustainable growth through data-driven decisions

 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿:
𝗗𝗿. 𝗝𝗲𝗿𝗲𝗺𝘆 𝗭𝘄𝗶𝗲𝗴𝗲𝗹𝗮𝗮𝗿
Senior Lecturer in Enterprise & Business,
Oxford Brookes University (UK)
Director, Oxford Regions, Innovation & Enterprise Lab (ORIEL)

Dr. Zwiegelaar’s research focuses on digital transformation, new venture performance, and the well-being of entrepreneurs. He is also a Co-Investigator on the £12.4M EPSRC-funded DIGIT Lab Project.

𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗝𝗼𝗶𝗻
– Tourism entrepreneurs & SME owners
– Business model designers & innovation leads
– Academics, students, and policymakers in tourism and entrepreneurship
– Anyone curious about the intersection of data and business transformation