Description

🎯 Professional Certificate in Strategic Branding & Communications

Build Brands That Stand Out — With Real Industry Skills

আজকের প্রতিযোগিতামূলক বাজারে শুধু ভালো প্রোডাক্ট বা সার্ভিস যথেষ্ট নয়।
যারা ব্র্যান্ডকে সঠিকভাবে communicate করতে পারে, তারাই customer mindshare—এ জায়গা করে নেয়।
এই professional certificate কোর্সটি আপনাকে শেখাবে কীভাবে modern branding strategy, brand equity, communication planning এবং IMC tools ব্যবহার করে একটি brand-কে শক্তিশালী করা যায়।

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📝 Course Highlights

🔹 Brand Strategy & Brand Positioning

শিখবেন কীভাবে strong brand foundation তৈরি করতে হয়, customer perception influence করতে হয় এবং brand positioning model ব্যবহার করে competitive advantage তৈরি করতে হয়।

🔹 Brand Equity Development

Keller’s CBBE framework দিয়ে কীভাবে brand equity build, measure ও grow করতে হয় — real examples সহ।

🔹 Integrated Marketing Communications (IMC)

IMC tools, messaging strategy, communication mix, media alignment ও multi-channel communication planning শিখবেন hands-on approach-এ।

🔹 Creative Strategy & Messaging

Brand tone, storytelling, message framing, emotional connect — সবকিছু কীভাবে brand identity-এর সাথে align করে তৈরি করতে হয়।

🔹 Practical Exercises & Branding Templates

Brand audit format
Buyer persona template
Positioning statement framework
IMC planning toolkit
Campaign checklist

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👥 Who Should Join?

👉 Branding, marketing & communication professionals
👉 Business owners & entrepreneurs যারা brand grow করতে চান
👉 Corporate professionals who want to specialize in brand strategy
👉 Students & freshers who want to build a branding career
👉 Content creators, media & advertising professionals

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📅 Course Details

📅 Class Starts: 19 December 2025
🗓️ Days: Friday, Saturday, Tuesday
⏰ Time: 8:00 PM – 10:00 PM
⏳ Total Sessions: 8
📚 Duration: 1 Month (Live Online)
📜 Certificate: ABP – Professional Certificate

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👨‍🏫 Trainer: Syed Saddam Hussein

Brand Strategist, Grameenphone Ltd
Former Senior Specialist – Brand Marketing, Dotlines

8+ years of industry experience
Worked with national & global brands
Specialized in brand communication, integrated marketing & creative strategy

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💰 Course Fee

2999 Taka only

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🎁 What You’ll Get

📌 Brand Strategy Templates
📌 Positioning & Messaging Frameworks
📌 IMC Planning Tools
📌 Practical Branding Assignments
📌 ABP Professional Certificate
📌 Access to Branding Community Group

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👉 Enroll Now — Build Your Career in Branding & Transform How Brands Communicate