PGD in Strategic Branding & Marketing

Description

• Course Duration: 8 Months
• Class Duration: 2 Hours
• Total Units: 6 Units
• Credit: 120 Credits
• Classes on: Every Friday

 

Course Content:

This course provides comprehensive training in marketing fundamentals, branding, strategic planning, digital marketing, and data-driven analytics to create impactful campaigns and build brand equity effectively.

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Unit 1: Foundations of Branding and Marketing

• Session 1: Fundamentals of Marketing
• Session 2: Fundamentals of Branding
• Session 3: Consumer Behaviour
• Session 4: Customer Experience Management

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Unit 2: Strategic Marketing

• Session 1: Strategic Market Analysis
• Session 2: Formulation of Marketing Strategy
• Session 3: Segmentation, Targeting, and Positioning
• Session 4: Strategic Marketing Plan, Implementation, and Control

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Unit 3: Strategic Brand Management

• Session 1: Customer-Based Brand Equity and Brand Positioning
• Session 2: Choosing Brand Elements to Build Brand Equity
• Session 3: Designing Marketing Programs to Build Brand Equity
• Session 4: Global Branding Strategies

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Unit 4: Integrated Marketing Communications (IMC)

• Session 1: IMC Tools and Techniques
• Session 2: Creative Strategy and Message Development
• Session 3: Integrating Marketing Communications to Build Brand Equity
• Session 4: Evaluation and Measurement of IMC

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Unit 5: Digital Marketing and Social Media Marketing

• Session 1: Introduction to Digital Marketing
• Session 2: Social Media Marketing
• Session 3: Search Engine Optimization (SEO) and Content Marketing
• Session 4: Online Advertising and Pay-Per-Click (PPC) Campaigns

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Unit 6: Data-Driven Digital Marketing

• Session 1: Digital Marketing Analytics
• Session 2: Digital Consumer Behavior
• Session 3: Targeting and Personalization in Digital Campaigns
• Session 4: Evaluating Digital Campaign ROI and KPIs