Description
๐ง๐ผ๐ฝ๐ถ๐ฐ: ๐๐๐๐๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐ฆ๐ ๐ ๐๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐
How is Big Data Changing Business Models?
๐ช๐ต๐ ๐๐ต๐ถ๐ย workshopย ๐บ๐ฎ๐๐๐ฒ๐ฟ๐:
In todayโs data-driven world, SME tourism businesses must rethink how they create, deliver, and capture value. Big Data is no longer a luxuryโitโs a tool for competitive edge and innovation.
This session will uncover:
โ Key challenges faced by tourism SMEs in the digital age
โ How Big Data is driving business model transformation
โ Opportunities for sustainable growth through data-driven decisions
ย ๐๐ฒ๐๐ป๐ผ๐๐ฒ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ:
๐๐ฟ. ๐๐ฒ๐ฟ๐ฒ๐บ๐ ๐ญ๐๐ถ๐ฒ๐ด๐ฒ๐น๐ฎ๐ฎ๐ฟ
Senior Lecturer in Enterprise & Business,
Oxford Brookes University (UK)
Director, Oxford Regions, Innovation & Enterprise Lab (ORIEL)
Dr. Zwiegelaarโs research focuses on digital transformation, new venture performance, and the well-being of entrepreneurs. He is also a Co-Investigator on the ยฃ12.4M EPSRC-funded DIGIT Lab Project.
๐ช๐ต๐ผ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐ผ๐ถ๐ป
โ Tourism entrepreneurs & SME owners
โ Business model designers & innovation leads
โ Academics, students, and policymakers in tourism and entrepreneurship
โ Anyone curious about the intersection of data and business transformation
